Rediscovering Joy: Melissa Bernstein’s Journey from Toy Innovator to Lifeline Creator
“Play is not just for children; it is a crucial piece missing from our adult lives." - Melissa Bernstein
In a truly inspiring conversation on "Joseph Jaffe is not Famous," I had the honor of hosting Melissa Bernstein, co-founder of the immensely successful Melissa & Doug toy company, and now the visionary behind Lifelines. Her journey from creating beloved children's toys to pioneering a new approach to adult well-being is nothing short of inspiring.
Melissa shared the story of her career, highlighting the innovative spirit that has driven her from the beginning. She recounted the early days of Melissa & Doug, where failure was a frequent companion. However, these failures were not seen as dead ends but as stepping stones. Her collection of "forgotten toys" served as a laboratory for future success, proving that timing and persistence are key in the journey of creation.
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